When Jack Charlton was manager of the Irish soccer team, he described his style of play as “putting the opposition under pressure”, not letting them play their own game. It was successful up to a point, but at the end of the day, (to use another soccer cliche), it only gets you so far.
When it comes to selling shutters, or anything for that matter, I don’t believe in using pressure tactics. Many of our customers tell me of encounters they’ve had with salespeople, mainly from large UK blinds retailers (who shall remain nameless as I have had my fair share of legal threats from competitors but that’s for another post!) who have just stopped short of pinning them to the wall in order to leave with a deposit!
I believe the customer is, first and foremost, looking to deal with someone they can trust. After all they are going to part with a substantial payment before they get their plantation shutters at all. On numerous occassions I have told homeowners that shutters will not be successful in a particular window and they have appreciated my honest advice.
Ok I may have left with a smaller order, but honesty will be rewarded either by further business or a referral to a friend or family member.
So if a pushy salesperson refuses to remove their foot from your door, tell them their display of desperation says more about their pursuit of sales targets rather than the well-being of their customers.
YOU’RE THE BOSS!
Hugo Clancy.
19 January 2012